The Maruti Suzuki electric car could change the market for electric vehicles, and it could be a game-changer.
However, the new car seems to be going a different route. Maruti Suzuki is pursuing a different strategy and there are reasons for it.
Maruti Suzuki is all set to enter the electric car space in India, but the company is struggling to price the first EV model under the ten lakh mark.
The company's CEO, Hisahi Takeuchi, has warned that prices will not drop in the next three years and that an affordable EV will need a small battery and a short-range.
Regardless of the initial cost of the car, the company's EVs will be a game-changer for the EV car industry.
While the company is targeting an EV price that is under Rs 10 lakh in India, it is unclear exactly what will be included in the price.
It has not released a price yet, but the company has said that it plans to gather data to better understand the technology.
company's goal is to offer the most affordable EVs while capturing a king's share of the upcoming EV market.
Maruti Suzuki plans to invest about Rs 10,440 crore in the battery manufacturing plant in Gujarat for EV development.
The company hasn't officially announced the exact date of the launch of its electric car in India, but it has confirmed it is working on it.
According to its Chairman, the company aims to launch its first electric car in India in 2025, so it can be affordable for the Indian middle class.